Education

Stop Chasing the Quick Buck!

April 23, 2019

One of the biggest mistakes people make when scaling their business is not carefully considering what is actually scalable in the long run vs what may make a quick dollar in the here and now. Now let me explain what I mean – We tend to trade our valuable time that could be used to […]

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I’m a photographer and business coach who loves teaching sales psychology and marketing techniques that will help photogs scale their businesses with ease. 

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One of the biggest mistakes people make when scaling their business is not carefully considering what is actually scalable in the long run vs what may make a quick dollar in the here and now. Now let me explain what I mean – We tend to trade our valuable time that could be used to work towards bigger goals and projects that will change our business, for saying yes to quick money that just adds work to our to-do list.

For example –  You could shoot three extra sessions one month and make an extra $800. Now when I break this down let’s say between travel, shooting, editing, and planning these three extra sessions you would spend 12-15 hours from start to finish on them! This would be considered “easy” or “quick” money. Now instead of spending those 12-15 hours shooting and editing, you could have spent that same amount of time creating a new product for an online shop that would probably make that same $800 that month + bring in sales every month following! ( and probably grow in profit every month also! ) In this case, your time would be much better spent creating that new offer over squeezing in more sessions!

This is the exact thing I did last year when I began scaling my business!

I cut back my weddings, I quit taking “extra sessions”, and I focuses any free time I had on creating offers that would grow with my business and bring in money daily, weekly, or monthly once they were created!

Saying no to a few hundred dollars here and there allowed me to create extra income streams in my business that bring in more than 5xs what one of those extra sessions would have made me every month! – It is a pretty good trade off if you ask me! 

So how do you determine where your time is best spent and if you are setting yourself up for long-term success with your offers?

Ask yourself these questions – 

  • This new offer, idea, or collaborations may look great right now but will it actually be able to grow with me and my business over time? 
  • Will I be able to remove myself from these offers and let them run on their own?  
  • Will these projects be able to bring in more money over time? Or will it be a one time thing?
  • Can I see myself or my business being able to support this workload for the long run? Will the workload get easier or more intense later on?

If you are spending hours every week shooting, editing, and working in your business but never seem to find time to work on your business then I would bet it is safe to say you need to see what you are saying YES to that is preventing you from working on your long term success! – Let’s be honest, shooting all week every week isn’t a good long term option for you or your business!

When you are working towards scaling your business, working for the future is always your best bet and will always be the one that becomes the most profitable over time! It isn’t always the easy option because we all love some quick money ( and it isn’t always a bad thing to say yes to! I still do at times! ) I encourage you though to truly look at what you are offering and creating to know that you are investing your time and energy into areas of your business that will continue to pay out over years to come!

Did you catch Part 1 & 2 of this blog series yet on 7 Secrets to Scaling Your Business? Check them out below!

Don’t Get Stuck In Brainstorming

Stop Making Everything a Priority!

Steal My Profit Playbook

The profit playbook was created for photographers who are tired of spinning their wheels, throwing spaghetti at the wall, and bustin' their booty to keep up with algorithm updates.
Want a simple 4 step system for attracting solid leads and selling your services without getting haggled about your prices? Then click download and grab your free copy of the Profitable Photographers Framework! 

The road to becoming a profitable photographer is here, friend. 

    Hey there, I’m Abby Waller! 

    I’m a photographer and business coach for photographers who loves teaching sales psychology and marketing techniques that will help photogs scale their businesses with ease. I believe that you can have all the passion in the world but without a strong sales process rooted in proven tactics you are missing out on a ton of high quality sales. 

    I started this business when I turned 19 and dropped out of college. I had a burning passion to be a photographer and knew I wasn’t going to learn what I needed to be successful in the classroom. Fast forward 6 years and now I run a 6-figure business teaching other photographers how to chase their dreams, confidently raise their prices, and master the art of selling. 

    But it didn’t start that easy…

    Read my story

    hey there!

    Coaching for photogs who want to confidently sell their services without worrying about price increases, ghosting, or when their next paycheck will come in.

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