HI, I’M ABBY
It all started with my mom's T3 canon camera and the desire to create an extra $1,000 a month.
I was 19, newly married, and had no plans of becoming a full-time entrepreneur. But after borrowing my mom’s camera and taking photos for friends and family, I accidentally built a photography business - fast.
Within a year, I’d dropped out of college to go all-in on weddings, growing that side hustle into a full career.
FROM “SUCCESSFUL” TO SUSTAINABLE
At the height of my photography career I began to burn out... HARD.
I had done all the right things to build my business, I was traveling multiple times a month, and had the badge of a 'six-figure wedding photographer' - but I was miserable. ( and I learned that a lot of other people were too! )
In 2018, I joined a mastermind that changed everything. Sitting next to 7-figure business owners opened my eyes to what was possible and what was truly missing in the photography industry: simple, scalable, psychology-backed sales strategy.
That’s when I made the pivot to coaching, and I’ve never looked back
Today, I help photographers build businesses that actually work. Businesses rooted in messaging that connects, booking systems that convert, and strategy that scales with them.
No burnout. No guesswork. Just real results.
I don't want you to work 24/7
Your business was created to give you freedom - not not drain your energy & chain you to your laptop.
I believe business should feel good. It should challenge you to grow while giving you the space to live your life. The strategies you use should be simple, sustainable, and strong enough to work - even when you step away.
As a mom and a business owner, I know what it’s like to juggle a lot. Whether you’re chasing toddlers, hitting client deadlines, or building your business on the side, you need strategies that do the heavy lifting for you. I help photographers build businesses that support your life — not compete with it.
Because a business that works for you? That’s what actually lasts.
Time to get unstuck
I'm tired of the regurgitated education with the industry that leaves us running in circles doing #allthethings... and I bet you are too.
Your portfolio is
pretty
BUT PRETTY ISN’T ENOUGH. If you’re still trying to prove your worth through visuals alone, you’ll keep fighting for attention. Your portfolio should support your business - not carry it. You need to learn how to sell the value behind it.
Pricing is just a
number
I don't believe in 'dead-zones'. Why? Because I have booked out my own business in these zones other experts warn against. High-demand pricing tiers still book, when your online presence supports them. Pricing isn’t your problem - how you position yourself and your offers is.
Your Personal
brand
needs to be set-up to sell! A few headshots and fun facts won’t build connection past the $3k mark. You need to create emotional trust, brand clarity, and messaging that builds real desire to work with you.
Your
message
Words book. If you don’t know how to speak to your buyer, sell your services, and create demand with your copy — nothing else will matter. Your message is the heartbeat of your business. No SEO or FB Ads can fix that hole in your sales process.
We don't follow the
crowd
Trends fade. Templates get ignored. I teach you how to build a business that stands out by using data, your strengths, and your client behavior to lead with purpose, not panic pivoting each time the algorithm updates.
A look into my life
"IF YOU'RE READY FOR A BREATH OF FRESH AIR AND A COACH THAT WILL HELP YOU PAVE YOUR OWN WAY WITH IMPACT, YOU WON'T GO WRONG WITH ABBY!"
- Becca B.
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