HI, I’M ABBY
It all started with my mom's T3 canon camera and the desire to create an extra $1,000 a month.
Starting a business was never on my radar. In fact, I was a sophomore in college when I borrowed my mom's T3 Canon that she bought when I was in High-School and began taking photos of friends and family. I was 19, newly married, and hoping to just make an extra $1,000 a month. But, within weeks my business took off and in less than 12 months I was dropping out of college to go all in as a full time wedding photographer.
While I loved being a wedding photographer, it became very obvious to me that there was a lack of real strategy and innovation available for growing a creative business.
At the height of my photography career I began to burn out... bad. I had done all the right things to build my business, I was traveling multiple times a month, and had the badge of a ' six-figure wedding photographer' - but I was miserable. ( and I learned that a lot of other people were too! )
In 2018 I joined a mastermind that changed my life. I no longer viewed myself as 'just a photographer' and was sitting in the same room as 7-figure business owners who opened up my world to everything that was possible for me.
That year I began my pivot into the coaching world and never looked back. It is where I thrive, where I get to work with the best clients, and where I get to share my strengths to help others build thriving businesses they love that revolve around their lifestyle and skillsets.
meet your coach
Your business was created to give you freedom - not suck it away and tie you to your computer.
To me, business should be fun. It should feel natural. It should push you to be a better version of yourself while giving you a space to push the limits on what you think is possible.
Your business should be simple and predictable by running off of consistent strategies that are reliable and don't come crashing down with each new algorithm update. Your business is there to enhance your life, not cause you to lose your life in the process of running it.
My goal is to help my clients create a business that supports their lifestyle and feels good - not create businesses that look good on the outside but feel soul-sucking behind the scenes.
What I Teach
I'm tired of the regurgitated education with the industry that leaves us running in circles doing #allthethings... and I bet you are too.
Your portfolio is
pretty
But, in the end, you need something more to standout and see long term success. If you are ready to break free of trying to convince clients that your portfolio is worth big bucks, then it is time to learn how to SELL the value.
Pricing is just a
number
I know this idea of dead-zones can feel paralyzing but what I have found is that dead-zones are actually pricing brackets that are heavily saturated and in high demand ( it not due to lack of clients willing to pay you ). This means that your price isn't the problem, it is your online presence.
Your Personal
brand
Needs to showcase the true value you bring to your clients and create an emotional desire and connection. Just telling them you have a dog, like tacos, and showing some updated headshots isn't going to cut it past the 3k mark.
Your
message
Is the heartbeat of your business. If you don't know how to speak to your ideal people, sell your services, and evoke trust through your words - you can not expect your business to catch someones eye in a see of cookie-cutter business structures.
We don't follow the
crowd
Gone are the days of running a business based on what others are doing in your market. It is time to run your business by looking at the clear indicators and data that your clients lay-out for you and lean in on your strengths to create a brand and business that can stand on its own.
A look into my life
my family
weekend memories
our fur babies
"IF YOU'RE READY FOR A BREATH OF FRESH AIR AND A COACH THAT WILL HELP YOU PAVE YOUR OWN WAY WITH IMPACT, YOU WON'T GO WRONG WITH ABBY!"
- Becca B.
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