Want people running to sign up for your email list?

It's time to create a free download that people flock to....

It's time to create a free download that people flock to....

Gone are the days of simply asking people to sign up for your list in exchange for potential discounts or basic information that they can find on google... 
It is time to up-level how you are showing up and using free downloads to not only massively expand your list, but fill it with HOT leads

Yes, I want this →

Abby Waller

Your list sign-ups don't have to trickle in...

Do you have a download that is sitting on your website right now just begging people to sign up for it, but your lucky if you get 1-2 sign-ups a week?
Or, maybe you are trying to come up with your first download idea and you worry that you will pick the wrong thing and it'll be a bust when you launch it?

I get it, it sucks to put so much work into something for it to fall flat...

But, my Free Download Framework can help you flip that around!

This exact framework has helped me take brand new followers and have them opt into a 1k course within 2 days of joining my list!

Are you making one of these mistakes with your freebie?

You don't give freely. Your free download is meant to showcase your value and knowledge so people want to hire you vs you hiding it all away for only paying clients. There is an easy system for you to give nuggets of your knowledge away, without over giving, so people want to pay you for more!

Your free downloads don't give your potential subscribers a clear picture of what they are walking away with, so they choose to not opt in for basic information. 

Your free downloads go right into the content vs building up the value of what you are sharing. The amount of value that your followers get from your downloads comes from how much you build up the value of what you are about to share. If there is no build up, the content lacks clear value which doesn't lead to HOT leads for your business. 

Just because something is free, doesn't mean you will get sign-ups. People don't want to give just anyone direct access to their inbox.

On Sale for $37 Right now! 

Get your copy of:

Creating a Free Download People Flock to!

Get instant access to this 36 page PDF that breaks down exactly how to create a free download that stops people mid-scroll and gets them to give you their email address. 

This is the exact process I have used for the last few years that has grown my list by thousands AND made me thousands. 

This framework is perfect for photographers, educators, and shop owners - so no matter who you serve, this will help you serve them well! 

What is inside

no. 01

The Foundation

Access the strategic process for picking the perfect topic, structure, title, and tagline for your download to increase subscribers and provide maximum support for those who opt-in.

no. 02

The Freebie Framework

This 6-Step Freebie Framework is something that has taken me 5 years to perfect and now you can get instant access to start implementing it immediately. It is time to generate massive trust with your new subscribes and warm them up to buy from you as soon as they get the chance!

no. 03

The Sign-Up Framework

The last thing we want is for you to work your butt off creating a fire freebie just to have the copy on your webiste fall flat when telling someone why they should grab it! So, I am also giving you my proven 6 point sign-up copy framework to ensure your web visitors are itching to get their hands on this freebie!

Growing your list can happen in your sleep...

But, there is a system for creating the right environment for it to happen.

I started creating free downloads for my business back in 2017 and have made over 30 since then! Not only have I made a plethora of downloads for my own business that has grown my list by thousands, but I have helped many of my VIP clients create them for their offers and services.
At this point, I have a pretty clear picture on what will grow your list by thousands or leave it getting sporadic sign-ups that leave you underwhelmed. 

This guide will be breaking down the biggest elements that can take your free download from riding the struggle bus to becoming a magnet for collecting HOT leads for your business! 


YOUR FREE DOWNLOAD IS part of a valuable transaction between you and a potential client

Your Free Download is

A transaction is any exchange between two people. 
When your potential client chooses to sign-up for your freebie they are exchanging their email address for your knowledge.  They are choosing to give you direct access to their inbox in exchange for you to help them by sharing your knowledge and skills.

It is time to stop viewing your free download as just 'something free' on your website. This download could be one of the first times you get to show new followers the depth of your knowledge, support, and talent - so don't make the mistake of letting it be underwhelming. 


Part of a 

Valuable Transaction

Between you and potential clients

Who is this for?

This framework isn't just meant for one business structure

This framework has been used for my coaching business, my client's photography businesses, promoting shop products, courses, and even group coaching programs! 

I have personally seen this framework take cold leads and turn them into purchases of $27, $197, $997, and up to 8k for my business and others. 

Don't sit on the sidelines and leave it all up to chance. Instead, create a download that wows your new subscribers and gets them itching to work with you.

Just because your free download is FREE, doesn't mean it should feel CHEAP to your readers.

Let's Do This →