Let’s be real, life is full. Between editing galleries, answering emails, posting to Instagram, and keeping up with bookings (or trying to), it’s tempting to rely on shortcuts like ChatGPT to keep the content train moving. But if you want to stand out in a ChatGPT world, shortcuts alone won’t get you there.

But if everything you’re sharing sounds the same as everyone else, clients won’t see what makes you the right choice. That’s where the problem and the opportunity starts.

I work with photographers every week to clarify their messaging, rework their sales process, and show up with content that’s actually personal, not predictable.

Here’s how to make your brand and message land in a world where everyone else is copy-pasting prompts:

The Problem with Predictable Content

After running thousands of prompts for clients over the last year and a half, I’ve noticed a clear pattern: ChatGPT can be helpful, but it can also make your content forgettable.

When everyone sounds the same, standing out becomes a whole lot harder. And that’s where most creatives start to plateau. You don’t need to toss out tools like AI. You just need to lead with what makes your brand and client experience yours.

That’s where I come in.

Story-Driven Messaging > Copy-Paste Prompts

Generic content doesn’t convert.

What does? Messaging built from real stories, real client experiences, and real feelings.

When we work together, we start by pulling from your lived experience, your client wins, your values, the actual words your audience is using in DMs and feedback forms. That’s where your messaging begins to shift from “just okay” to undeniably you.

Your Portfolio Isn’t Just Pretty—It’s Strategic

Your imagery shouldn’t just look good, it should visually back up your message.

Think of it like a storybook. You wouldn’t publish a children’s book without illustrations. Your website and marketing should work the same way: every image should support the words you’re using to sell, connect, and guide.

When your message and visuals are aligned, people get it faster and are more likely to convert.

Real Connection Beats Perfect Content

You don’t need more polished graphics. You need more personal connection.

Forget curated Canva templates and AI-written captions that sound just like everyone else’s. Your audience is craving realness. That messy photo from your camera roll, that off-the-cuff story you told in the car, that’s the kind of content that stops people mid-scroll.

When we build your sales process, we’re thinking about connection from start to finish.

Transparency Is Your Superpower

You don’t have to gatekeep your process, your pricing, or your personality. In fact, trying to hide those things is costing you leads.

Here’s the truth:

• People don’t want to jump through hoops to get basic information.
• “Good enough” content is no longer good enough.
• If your message blends in, your inquiries will too.

If you want people to see you as the expert: your website, marketing, and content need to say that without you having to.

Your Sales Process Should Be Working Harder Than You Are

This is exactly what we build together during a VIP Day.

We take what’s already working in your business, and restructure it into a sales system that’s built around your strengths, your story, and your offers. You don’t need to burn it all down, you just need to tighten the pieces that are leaking leads.

You walk away with:

• Clear, aligned messaging
• A website that sells
• A strategy you can actually maintain

Because your clients aren’t looking to drop thousands on just anyone. They want experts. Let’s make sure they know it’s you.

Want to connect with other photographers who are scaling their businesses and pricing confidently?

Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.