When Nashville-based brand photographer Amy Allmand purchased a new website template and rewrote her copy, she knew she needed one final thing—a second set of expert eyes to make sure it all flowed. That’s where our VIP Day came in.

Together, we refined her new site to reflect the full vibrance, warmth, and energy of her work—because your website should feel like home, both for you and for the clients you want to serve.

Why Amy Chose a VIP Day

Amy had already invested in the right tools: a fresh website template and professionally written copy. But when it came time to plug everything in and ensure the final product reflected her brand, she wanted expert support. She knew the foundation was strong, but the final polish needed strategy and clarity.

“I was redoing my website and needed someone with experience to help me put the finishing touches and make sure it reflects my brand.”

Amy has been a longtime client—first as a wedding photographer, now fully immersed in brand photography—so we were able to jump in quickly and go deep.

The Website Audit: Bringing the Brand to Life

The original site covered the basics, but it didn’t capture the bright, friendly, and professional vibe that defines Amy’s work. Together, we tackled:

• Strategic copy polish
• Color and layout adjustments
• Portfolio refinement
• Improved photo flow and energy
• Clarified calls to action

Amy’s photographs are full of life and personality—and now, her site is too.

The Most Helpful Part? Ongoing Voxer Support

Amy used her post-VIP-Day Voxer access to ask detailed questions and get answers quickly, which helped her implement everything with confidence.

“The most helpful aspect for me was the way we created to present my pricing to clients to make it feel more elevated and the support with raising my prices in a new market.”

“Working with Abby is always such a breath of fresh air and this latest website audit was no exception.”

Whether she needed a Loom video walkthrough or just a quick answer, she had on-demand support during her implementation period—no guesswork, no overwhelm.

The Results: A Website That Reflects the Brand

Amy’s website now feels aligned with the photographer and business owner she’s become. It’s not just functional—it’s elevated, clear, and true to her.

She feels proud to send it out. She’s excited to share pricing again. And she’s confidently entering a new season in business, equipped with messaging and visuals that match her level of expertise.

“I walked away with more clarity, more confidence, and a brand that feels even more like home.”

Your Turn: Want a VIP Day of Your Own?

If your website or sales process feels like it’s just “doing the job,” but not converting or reflecting your current level of work—it might be time for a change.

A VIP Day is a fast-track to clarity, confidence, and conversion. One day of deep support, followed by guided implementation and ongoing Voxer access.

Ready to book your own VIP Day? Reach out here to inquire about your VIP Day .

Want to connect with other photographers who are scaling their businesses and pricing confidently?

Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.