If you’re still selling your photography services like it’s 2019, you’re already behind. The truth is, photography business trends in 2025 are shifting fast—and the photographers scaling the quickest are the ones adjusting to this new way of doing business.

Over the past year, I’ve been deep inside the backend of my clients’ businesses—rewriting offers, reworking pricing, and fixing the real blockers in their sales process.

These aren’t fleeting fads—they’re intentional shifts that have been building over time and just hit hard this year. So if you’re ready to refine your strategy and build something that sells, let’s dive into the seven photography business trends to know (and start applying) now.

1. Second Shooters Are No Longer a Selling Point

Yes, second shooters are still valuable—but they’re not the flex they once were. The shift? Clients are no longer wowed by how many people show up. They want you. Your approach. Your ability to lead. Your creative eye. Stop leading with “second shooter included” and start leading with the experience you provide.

2. Anchoring with Low-Coverage Packages Is Out

Creating bare-minimum packages just to make your pricing look more appealing? It’s backfiring. Today’s buyers don’t want to feel deceived or manipulated. If they inquire and immediately feel like they have to upgrade just to get something that actually works, it creates friction—and distrust.

Instead, offer packages that genuinely serve your ideal client and eliminate the unnecessary back-and-forth.

3. Photographers Are Mixing Passions and Pivots

We’re seeing more photographers branching out—adding second niches, monetizing new skills, and chasing creative fulfillment in fresh ways. You can still have one primary focus, but creating room for additional revenue and passion is becoming the norm (and it’s working).

4. Fun > Perfection on Social Media

Perfect feeds aren’t converting like they used to. The polished aesthetic is being replaced with storytelling, relatability, and feeling. Clients want to connect—not just admire. Build a brand that gives off energy, not just curated content.

5. Content Creation Add-Ons Are in Demand

Especially for wedding and brand photographers, content creation services are exploding. These value-packed add-ons are highly attractive to modern clients, and they create major upsell opportunities. This trend isn’t slowing down anytime soon.

6. Bookings Are Taking Longer

Inquiries that would have converted in days are now taking weeks. Instead of assuming “they ghosted,” the smart photographers are adapting with long-game follow-up strategies—sometimes continuing the conversation up to 30 days post-inquiry.

Pro tip: the full follow-up process that works is inside the Follow-Up Flow Email Stack.

7. Simplicity and Transparency Close Sales

Want to speed up your bookings? Simplify. Clients don’t want to jump through hoops, schedule three calls, or decode your pricing. They want clear options, easy-to-understand value, and the ability to make a confident decision fast.

The truth is, many photographers are slowing down their own sales process with overly complex offers, “custom only” pricing, or by hiding what the actual investment is.

Ready to Catch Up (and Stay Ahead)?

If you’re still using old strategies in a rapidly changing market, now’s the time to pivot. These trends aren’t about doing more—they’re about doing things smarter. Apply what fits, ditch what doesn’t, and start building a strategy that makes you a no-brainer for your dream clients.

Want support refining your messaging, tightening your offers, and getting strategic with your content? You know where to find me.

Want to connect with other photographers who are scaling their businesses and pricing confidently?

Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.