If you’re trying to build a business that lasts, it might be time to rethink how you price your offers. Learning how to double your photography booking price isn’t about offering more—it’s about refining your system, positioning yourself as the expert, and giving your clients a clear, confident decision to make.

This strategy has helped photographers go from:

• $4K weddings to $8K weddings
• $200 sessions to $700+
• $500 portraits to $1K+ packages

Sound like what you need? Here’s how I’d do it.

1. Calls With Past Clients

Before you adjust your pricing or rework your website, go straight to the source: talk to your past clients. These calls are gold when it comes to uncovering what truly matters to your audience.

Use those conversations to gather:

• Direct quotes
• Emotional triggers
• Specific needs and desires

When you understand how your clients think and what they value, you can infuse that language into your messaging. The result? Future clients read your content and think,
“Wow, this photographer gets me.”

2. Position Yourself as the Expert

If you want high-end clients, you have to show up as a high-end expert. That means shifting away from trying to be everyone’s best friend or offering a laundry list of extras to justify your pricing.

Luxury clients aren’t looking for:

• A buddy to text with about their session
• A deal
• Endless customization

They want clarity, confidence, and expertise. Your job is to make it clear that you’re the professional who knows exactly how to get them the results they want. One promise, delivered fully.

3. Simplify and Optimize Your Offers

More packages don’t mean more value—they usually mean more confusion.

When clients have too many options, they hesitate. They start price shopping. They delay their decision. Or worse, they walk away altogether.

Instead, offer a simple, aligned path that points to one clear outcome. You’ll start attracting clients who are ready to go all in, because they immediately understand the value of what you offer.

4. Shift How You Use Consultations

Your consultation is not the place to start selling.

If your clients are hearing about your process or packages for the first time during your consultation call, you’re already behind. The purpose of the consultation is not to convince someone to hire you—it’s to close the deal with someone who already sees your value.

By the time they get on a call, they should:

• Understand your service structure
• Know your pricing range
• Be warmed up to your brand voice and values

From there, the conversation becomes about their specific needs—and guiding them toward the right option for moving forward.

Ready to Build a System That Supports Higher Prices?

Doubling your average booking price doesn’t come from guessing what will work or piling on extra bonuses. It comes from building a system that clearly communicates your value, establishes your authority, and simplifies the decision-making process for your clients.

Want to learn the full system I use with my coaching clients?

Click here to grab my free guide: 19 Strategies to 6-Figures, and start positioning your photography business to attract premium bookings—without the overwhelm.

Want to connect with other photographers who are scaling their businesses and pricing confidently? Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives! Click here to join now.