You’ve invested time, energy, and money into building a portfolio you’re proud of. But if you’re still struggling to convert curious leads into booked clients, it might be time to admit the truth: your portfolio isn’t enough.

Even if it’s beautiful. Even if it’s technically perfect. Even if it gets likes and compliments. Your photos are working hard—but they’re doing it without the support they need. Because without the right words to back them up, your portfolio is carrying the full weight of your business—and it’s tired.

Why Your Portfolio Will Always Have Competition

Let’s get honest for a second: there are only so many stunning locations, dreamy light combinations, and well-styled poses in the world. At some point, no matter how unique your work feels to you, a potential client will see something similar elsewhere.

This doesn’t mean your work isn’t good. It means that your images need context. The kind of context that helps someone understand what your business is actually about—and why they should hire you instead of someone else with a similar style or package.

Your Words Are the Missing Piece

Most photographers were taught how to shoot, edit, and market visually—but no one ever taught them how to talk about their business.

Not in a caption. Not in a DM. Not when someone asks “what do you do?” at a party. And definitely not in a way that feels natural and clear.

The result? Rewriting your bio every few months. Over-explaining your offers. Feeling frustrated when leads love your work but don’t book. And wondering why your dream clients don’t seem to “get it.”

Messaging Gives Your Work Meaning

The right words bridge the gap between what you know about your work and what your clients feel when they experience it. They add the missing layer of clarity, confidence, and transparency that your portfolio alone can’t convey.

Great messaging:

• Gives your photos context
• Tells your audience what makes your business different
• Fills in the emotional and strategic value behind your work
• Helps clients see themselves in your process and results

When you combine strong visuals with compelling, clear messaging, you stop hoping your portfolio is “enough.” You start showing up with confidence, knowing exactly how to talk about what you do—and why it matters.

The Solution – Pitch in 20

If this sounds like a missing puzzle piece in your business, that’s because it is.

That’s why Pitch in 20 was created—a simple, powerful framework to help you write the kind of messaging that creates real connection in just 20 minutes. No fluff. No rambling. Just the clear words your business has been missing.

Inside Pitch in 20, you’ll learn:

• How to write a pitch that sounds like you and sells your services clearly
• How to create a messaging backbone for your website, social content, and conversations
• How to stop second-guessing yourself every time you sit down to write

Your portfolio will always have competition. But when your message is strong? It becomes the reason you’re chosen over and over again.

Conclusion:

Your photos are doing their job. It’s time your words did too.

If you’re tired of hoping people “get it” and ready to start showing them instead—Pitch in 20 is waiting for you.

Want to connect with other photographers who are scaling their businesses and pricing confidently?

Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.