If your photography business feels stuck, scattered, or like you’re constantly working but not getting anywhere—it’s time for a wake-up call. This is honest, no-fluff business advice for photographers who feel like they’re spinning their wheels.
And I say this with love: you might be in your own way.
Stop Hiding the Good Stuff
Nine times out of ten, when I dig into a photographer’s portfolio, I’m blown away. Their galleries are full of incredible work… but their Instagram? It doesn’t even scratch the surface.
That’s a red flag.
If you’re only sharing what you think you’re supposed to (trending shots, safe poses, neutral edits), your most powerful storytelling is staying hidden.
Want to stand out? Start telling the full story. Not just the pretty parts.
It’s Not About Time—It’s About How You Use It
I’ve worked with photographers who log fewer hours than most—but earn triple.
Your success doesn’t come from working more hours. It comes from understanding what moves the needle and focusing your energy there. Strategy beats hustle every single time.
Messaging Before Marketing
If your messaging isn’t converting, dumping money into Facebook ads or SEO won’t solve the problem.
Before you invest in visibility, make sure the people finding you know:
- Who you serve
- What you offer
- Why it matters to them
If those things aren’t clear, no amount of reach will bring in consistent bookings.
Confidence Makes the Sale
People don’t buy when you’re unsure. Confidence closes deals.
This doesn’t mean saying the perfect thing—it means fully believing in the transformation you offer. If your confidence is shaky, your client can feel it.
You’re Trying Too Hard to Be Different
You don’t have to force uniqueness. You are unique.
But when you overthink, overanalyze, and try to reinvent everything… it shows. Instead of aligning with what feels natural, you end up paralyzed.
Move in the direction that feels aligned—not forced.
Create Content That Has Depth
ChatGPT, Canva, and carousel templates are great tools—but don’t let them replace your original thought.
Right now, so much online content is surface-level. What will set you apart? Content that reflects your voice, your story, and your perspective.
Stay in control of your content. That’s where your power is.
Feeling stuck?
If your business strategy is running on gut instincts, podcast advice, and “hoping for the best,” it’s time to shift gears. Click here for the “19 Strategies to 6-Figures” guide—packed with practical ways to grow, clarify, and move forward in your business.
Want to connect with other photographers who are scaling their businesses and pricing confidently?
Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.
