How to Break the Summer Funk in Your Photography Business
Abby Waller

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How to Break the Summer Funk in Your Photography Business

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Abby

HELPING PHOTOGRAPHERS CREATE A RESILIENT BUSINESS THAT AMPLIFIES THEIR CONFIDENCE WHILE GROWING THEIR INCOME.

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How to Break the Summer Funk in Your Photography Business

If summer has thrown off your routine, you’re not alone. It’s time to break the summer funk in your photography business.

Late bedtimes, travel plans, inconsistent childcare, endless reheated coffee, and last-minute lake days—it’s a lot. And somewhere in the middle of all that, your business may have started to feel like it’s just… surviving.

When your rhythm is off, it’s easy to spiral into doubt:

“Maybe my work isn’t good enough for that price increase?”

“Maybe I should wait until fall to get serious again.”

“Maybe I’m doing something wrong.”

But here’s the truth:
It’s not a reflection of your talent. It’s your tempo.

When things slow down in summer, we tend to spend more time in our heads than in motion. We stop taking action like we normally do, and start overthinking, second-guessing, and waiting for the “perfect time” to start again.

That’s why I’m sharing a few easy wins to help you break the summer funk and get your momentum back—without needing a full 8-hour workday.

Try This: One Small Win to Shift the Energy

Pick ONE thing you’ve been putting off – and do the lightest version of it.

Haven’t emailed your list? Open a doc and jot 3 ideas, pop them into Chat GPT and get ready to press publish on an email in 15 minutes!

Haven’t posted in a while? Repurpose something that got traction earlier this year into a new reel with a trending audio!

Haven’t followed up on an inquiry? Send a follow-up email from our Follow-Up Framework to revive that contact and see where they are in the booking process!

You Don’t Need a Full Workday—You Just Need to Start

Business doesn’t need to be on pause just because summer feels unpredictable. A few minutes of intentional action can reset your energy, rebuild your confidence, and help you shake off that stuck feeling.

And if you’re ready for more?
I’ll be coming in with another post on how you can reset your marketing in five minutes—no complicated content calendar required.

Follow Up Flow Blog Post CTA

If ghosted leads are keeping you up at night, it’s time for a better approach. The Follow-Up Flow Email Stack gives you the tools and strategy to confidently re-engage leads and turn them into excited, booked clients.

Want in? Grab the Follow-Up Flow Email Stack here and finally implement a follow-up system that works.

Hi, I'm Abby

HELPING PHOTOGRAPHERS CREATE A RESILIENT BUSINESS THAT AMPLIFIES THEIR CONFIDENCE WHILE GROWING THEIR INCOME.

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Hone in on what makes your business truly unique and turn your social media into a client-generating machine.

Tired of ghosted inquiries? The Follow-Up Flow email stack gives you proven, ready-to-use follow-up emails that keep clients engaged and excited to book—no awkward chasing required.










This guide  breaks down the key pricing, sales, and marketing shifts that’ll help you scale sustainably—no more guessing, just results.

Get the latest business tips served up daily and break free of running a cookie-cutter photography business that leaves you feel stretched thin, under valued, and lost in a sea of talented photographers. 

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