Let’s be honest—most photographers don’t have a real photography follow-up strategy. You send the initial inquiry response, maybe pop back in with a “just checking in” email… and then wait. When days go by without a reply, it’s easy to assume the lead isn’t interested. But often, the problem isn’t the client—it’s the lack of a structured follow-up approach.

And if your leads are taking 5–7 business days (or more) to reply? That’s a clear sign your follow-up emails are missing the mark.

Why Most Follow-Up Emails Fall Flat

A typical “just following up” message doesn’t create urgency or build trust—it simply reminds them you exist. And that’s not enough to move someone from interest to action.

Here’s what’s usually missing:

• You didn’t set the stage for a follow-up
• You didn’t communicate when they should expect to hear from you again
• You didn’t build natural opportunities to re-enter their inbox

Winging it isn’t a strategy. If you want to consistently book clients, your follow-up game needs structure.

The Data You Need to Know

80% of sales require 3–5 follow-ups.
Yet, 44% of people give up after just one.

That means you could be losing out on nearly every lead that doesn’t immediately respond—not because they’re uninterested, but because you stopped too soon.

The good news? Most of those leads aren’t lost—they’re just waiting for the right nudge.

Follow-Up Should Feel as Natural as Shooting a Session

You don’t guess your way through a photo session, so why guess your way through your follow-up emails?

A solid follow-up plan should feel clear, repeatable, and built to move leads forward—not chase them down.

When done right, follow-up emails can:

• Build trust
• Establish your authority
• Create urgency
• Open a conversation that leads to booking

Introducing the Follow-Up Flow Email Stack

If you’re tired of feeling ghosted and ready to turn inquiries into booked clients, this is your next move.

Here’s what’s included:

Two Custom Inquiry Response Templates

One for portrait clients and one for weddings—so your emails sound personal and professional.

Auto-Responder Template

Set the tone from the start and ensure no lead slips through the cracks.

A 3-Part Follow-Up Formula

Templates that create urgency and demand, while building trust and connection over time.

 Video Walkthrough

Learn exactly how to tweak each template for your brand, tone, and pricing—so it feels 100% you.

Stop Guessing. Start Converting.

If ghosted leads are keeping you up at night, it’s time for a better approach. The Follow-Up Flow Email Stack gives you the tools and strategy to confidently re-engage leads and turn them into excited, booked clients.

Want in? Grab the Follow-Up Flow Email Stack here and finally implement a follow-up system that works.

Want to connect with other photographers who are scaling their businesses and pricing confidently?

Join my free Facebook group Scale Your Photo Biz – Abby Waller Insiders Group for exclusive tips, live trainings, and a supportive community of like-minded creatives.