A strong photography marketing strategy transforms a great photographer into a thriving business owner. Today, I want to introduce you to one of my amazing coaching clients, Tierney Riggs. She’s a gifted wedding photographer based in North Carolina. Her talent for documenting wedding days is truly exceptional. Tierney’s couples already had an incredible experience working with her. Her artistry and attention to detail set her apart in her market.

But when Tierney reached out to me, she wasn’t just looking to improve her craft (she already had that nailed). She was ready to refine her business strategy, become more confident and consistent in booking, and create a clear plan to scale her business beyond the amazing foundation she’d built.

Tierney wanted a system. A repeatable strategy she could use to attract her ideal clients without all the guesswork. With this in place, she could spend less time worrying about filling her calendar. That meant more time doing what she loved most—serving her clients with heart and excellence.

And let me tell you, Tierney took that goal and ran with it. After implementing the strategies we worked on together, she didn’t just meet her goals—she crushed them. In just one month, Tierney had her highest-grossing month ever— an incredible $17K—and went on to have her most profitable year to date.

Here Was Where Tierney Started Before Coaching — The Challenge:

1. Consistent Bookings: She was booking ideal clients but wanted more structure in her marketing to feel like she had a repeatable system she could leverage.
   
2. Clear Path to Profitability: Tierney knew her business had potential to continue to grow but didn’t have a clear plan to turn that into consistent, significant revenue growth.
   
3. Refining and Elevating her Branding: Tierney had a solid brand in place but new that it could become even more dialed in and refined to attract wedding clients who were interested in higher-level collections.

The Strategy

Tierney had been following my work for a while. She noticed that several successful photographers in her area had taken my courses. Inspired by their success, she decided to join. Within just two months, her bookings turned around. Over time, we focused on:

Strategic Marketing Systems:

• I taught Tierney how to control the flow of leads and inquiries through consistent, strategic marketing efforts.
• By removing the guesswork, she was able to create a steady stream of ideal clients.

Further Clarifying Her Brand and Audience:

• Through coaching, Tierney got “rock solid” on who her ideal client was and how to speak directly to them through her social, website and inquiry process.
• Together, we dialed in her brand-building and social media marketing, creating a clear and actionable plan.

Financial Success Planning:

• We developed a pricing and booking strategy that resulted in Tierney achieving her highest-grossing month ever—a $17K month!
• The tools and strategies she learned allowed her to pay off student loans and a car payment, creating financial stability and freedom.

The Transformation

1. Record-Breaking Revenue: That year, Tierney had her most profitable year ever, and her revenue continued to grow the following year.
   
2. Major Financial Milestones: By implementing the strategies she learned, Tierney was able to achieve significant financial goals, including paying off loans.
   
3. Sustainable Growth: She now has a reliable system to attract inquiries and turn them into bookings that she can go to time and time again.

In Tierney’s words, “Abby’s coaching helped me demystify building a brand and social media marketing. She made it easy to implement. Now, I can control the flow of leads and inquiries through my marketing.”

Tierney’s story is proof that strategic coaching can transform a photography business. Even one with a solid foundation in place. By focusing on branding, marketing, and financial planning, she achieved results that exceeded her expectations.

“Abby is a coach you come to again and again as your business grows and evolves because you trust that her knowledge and strategies will help you move forward.”

As Tierney continues to work with me to navigate a major pivot in her business, she is confident she will see the results she desires without spinning her wheels for months alone.

If you’re looking to nail your marketing strategy and refine your brand messaging this year, I’d love to work with you to make it happen through coaching. You can find more information about my coaching offers here.