Ever heard the saying “Build it and they will come”….
I feel like there should be a huge disclaimer when people say this because it usually looks more like “ I built it and yet no one seems to want it “ Which is why in this post I’m teaching you 5 things that can massively help you make more sales.
While the idea of magically getting clients sounds great, it just isn’t reality for most. There’s so much more to selling your services than just creating a website that showcases a package or two and then *poof* your calendar is booked out.
When things aren’t working our first instinct is to usually break everything down and start from scratch, but that isn’t the most effective strategy for success. So, let’s break down 5 simple, but effective steps you can take to help generate more sales within your business.
Don’t have time to watch the video? Here are the cliff notes!
01. Make sure your message is cohesive to make more sales –
If you shoot multiple types of photography, don’t let them mix and mingle on your website. Make sure that each page of your site talks to a specific person who is looking for that service, not anyone who might need a photographer.
02. Don’t list all of your pricing info online –
Having people inquire about pricing is key in getting the ball rolling with bookings. A starting point or average investment is the perfect amount of Information to share before they Inquire.
03. Focus on the experience, not the price –
If all of your copy Inside of emails, pricing guides, and website focuses on the price tag – then you will get people who turn you down due to price tags. Shift your focus to talking about the experience they will receive vs the price they must pay.
04. Ease into the price tag –
The goal is never to hide your prices, the goal is to set the stage for them. Make sure that your pricing guide doesn’t ONLY cover your price tag. Showcase the experience itself as well as reviews
05. Quickly build massive trust –
- Share screenshots when clients freak out over their photos
- Highlight publications and tell clients why they should be excited about it too
- Talk about how you serve clients well, not just about fun facts
- Ask past clients for specific reviews that cover things like – how did you feel when you got your photos? How did you feel during your session? What would you say to someone who is thinking about hiring me?
- Showcase reviews via IG captions, stories, and website