One of the biggest concerns I see from photographers is knowing what to say ( or not say ) when it comes to their inquiry response email!
Believe it or not, there is actually one line that is super common with photographers that is actually setting you up to get price shopped/ asked for smaller packages! – and we will get to that in a second!
First, I do want to say one thing….
If you are relying on your email response to your inquiries to be the thing that convinces them to book with you or email you back, then you’re putting way too much weight in this one thing. The ability to book your clients does not solely rely on this email. That is why instead of telling you all the things you could say, I’m going to tell you what not to say because that’s far more important.
Your inquiry response email is basically the kick-off conversation that you are having with this potential client and we want to make sure that you are showing up as the expert who is confident in the service you provide!
So, what should you NOT do in your inquiry response email?
Don’t tell them you can create a custom package right off the bat.
This automatically tells your clients that you are flexible on anything and everything, and that is never a good way to start a sales process.
This says –
“ Hey, my prices are flexible”
“ Hey, my collections are flexible”
“Hey, what do you want me to give you that fits into your budget”
All ideas and thoughts we don’t want our clients to have about our services before they even see a price tag!
It’s best to say “ Here is a link to view more information about our experience” and leave it at that!
Now, I get it. You might be concerned that this will prevent people from asking for a custom quote if they need one and trust me, it won’t! If someone loves you and your business and truly needs a custom package, they will ask for it. Then it is up to you on whether or not you can work with their needs!
But, we want to avoid setting the stage for multiple people to ask for cheaper or lesser experiences – especially if you aren’t on board with giving them that option!
It is always best to minimize any potential openings that would prompt someone to ask for custom packages or offers in order to showcase that you are the expert and you know what is best for your clients in order to give them the best experience!