Business Tip

Should You Offer Micro Wedding Packages

September 9, 2020

Thanks to COVID 19, micro weddings are becoming a trendy and popular term and the wedding industry. Not only are they catching on in the wedding industry, but places like BuzzFeed and popular wedding magazines are promoting them as well. So the big question I’ve been getting from a lot of photographers is, should I […]

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Thanks to COVID 19, micro weddings are becoming a trendy and popular term and the wedding industry. Not only are they catching on in the wedding industry, but places like BuzzFeed and popular wedding magazines are promoting them as well. So the big question I’ve been getting from a lot of photographers is, should I offer micro weddings more permanently?

should you offer micro wedding packages

My answer, yes, and here is why!

They are becoming trendy, which means they’re not going away anytime soon.

Micro weddings are no different from elopements or small backyard weddings, but since they are becoming so trendy, they are now being seen in a new light. They are no longer being seen as the small “Affordable Wedding” option, they are being seen as the trendy thing to do if you are getting married during the time of COVID… and potentially beyond then.   

Now, if you are thinking, I get what you’re saying but I don’t want to lose money by shooting a 3-hour wedding versus an 8-hour wedding that I could have booked for that day, then keep reading!

Their photography budget is probably more flexible.

Because people choose to opt-out of these big weddings and go for a micro wedding, that means that they are hosting fewer guests which directly relates to how much they are not spending on catering, venue size, decor, and all of the extras that come with more guests. That means that the wedding budget is now going towards the experience of their wedding, which then means that photography becomes more important because they want to capture the experience to share with friends and family who can’t make it. I truly believe that micro weddings can bring a lot of high to get brides to the photography industry because they have the extra funds to spend on making sure their wedding photography experience is top-notch.

You can work less and still make good money by offering micro wedding packages.

From a personal standpoint, micro weddings seem like the perfect way to balance work and still having your weekend to spend with family and friends. I would honestly rather book a high-end bride who values photography for her micro wedding, show up and spend four hours at her wedding day, and then be able to go home and still have my entire weekend to spend with my family. To me, that seems like the best of both worlds! 

If you have been on the fence on whether or not you should start offering micro weddings, I highly recommend them! If you price yourself properly and showcase the true value of your services, this is not a situation where you will have to give up the money that you would make from a full wedding day.

Want to read more about showcasing your value as a photographer? Click here

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    Hey there, I’m Abby Waller! 

    I’m a photographer and business coach for photographers who loves teaching sales psychology and marketing techniques that will help photogs scale their businesses with ease. I believe that you can have all the passion in the world but without a strong sales process rooted in proven tactics you are missing out on a ton of high quality sales. 

    I started this business when I turned 19 and dropped out of college. I had a burning passion to be a photographer and knew I wasn’t going to learn what I needed to be successful in the classroom. Fast forward 6 years and now I run a 6-figure business teaching other photographers how to chase their dreams, confidently raise their prices, and master the art of selling. 

    But it didn’t start that easy…

    Read my story

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    Coaching for photogs who want to confidently sell their services without worrying about price increases, ghosting, or when their next paycheck will come in.

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