Are you looking to bring past clients back to your business add return clients every year? If so, this is one really easy tactic that will allow you to reach back out to clients and hopefully bring them back in to rebook a session with you year after year.
So what is this one tactic?
To be honest, it’s so simple! – which is exactly why I think it gets overlooked a lot.
Every year at the one-year mark from your client’s past session or wedding, shoot them over an email and let them know it’s been a year since you guys have worked together and that you would like to extend a special discount for them to book another session with you this month. now, it doesn’t have to be a discount. You could do 10% off if you wanted to, you could do an extra five images for free, you could do first access to mini sessions that are coming up; it could be a variety of things you could offer them.
The point of this is to reach back out to them as a one-year Mark and remind him it’s been a year since you work together and then give them some type of unique opportunity to take action on that month.
Why does this work?
Because people get busy, and if you can remind them that it’s been a year since I’ve updated their photos, or if it’s been a year since their wedding day and it’s time for anniversary photos, they are far more likely to book that session with you.
Whenever you give someone a special offer to ask John and a specific time frame, they are more likely to be drawn to that offer and want to take action on it
By giving them a special request or incentive, you’re showing them that you care about your past client and that you want to have a good relationship with them, which then in return make someone to have that same relationship with you in your business
I recommend giving this a shot. After each session, just put a Google Calendar reminder in for one year from now, and so that way you know when to follow back up with past clients! Just make a simple email template, and you can follow back up with past clients within a matter of minutes each month.