When it comes to your messaging, there are four key pieces that we need to look at to make sure that your message is attracting the right clients. Your clients need to be able to gain trust fast, see your expertise, and get excited about what you have to offer! 

The Who

We need to be very clear as to who your audience is that you are speaking to and trying to attract! Understanding the WHO your offer or services Is for will allow you to reach your clients In a whole new way!

TIP – Get super clear on who you speak to. Don’t just stop at your Ideal client, go about 3 levels deeper! Get so clear that you feel like you know that ideal client’s personality, how they react to offers, what their fears are, what makes them happy, and even how they speak! 

The What 

Getting clear on what you offer for your clients Is key to making sure your offers convert well.

Do you have a signature offer

Is there a type of service you want to provide?

Get clear on what you want to offer and for who it Is for. 

The Why

Why do you offer the services you offer?

Why do you believe your services are valuable?

Why do your clients find your services valuable?

Knowing the WHY behind your offers or services will help you craft a messaging around them that shows value and Impacts your potential clients. 

The Outcome 

Do you promote the outcome of your offer? What do your clients get for Investing in your services?

What will those services mean for them In the years to come?

How will your service affect their life or future?

Example – they will have family photos to look back on for years to come even after their kids are grown and gone 

Want to learn more about crafting the right message for your brand? Join the free Facebook group for photographers wanting to scale their biz!