4 Reasons Why You Should Use Email - Abby Waller Blog

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4 Reasons Why You Should Use Email

Have you been on the fence about whether or not it was time to dive into email marketing for your business? I believe email marketing for photographers is one of the BEST ways to serve your audience while also selling without being “salesy.”

Plus, there are a few key aspects that make it one of the BEST ways to track and scale your results with ease – which is always a win for any business! So let’s chat about the four reasons email marketing for photographers is your next marketing step!

1. You Own Your List!

When it comes to marketing your business, you don’t own any followers on your social media platform! We spend hours every week trying to grow our social platforms, BUT if your account got hacked- you would lose every one of those followers and have to start over again. With email lists, you can save your sign-ups and back up your list to make sure that IF something ever went wrong, you just re-import your subscribers and move forward as if nothing happened!

2. Direct Access to Followers

With social media, you have to deal with the algorithm and fight for attention – with an email list you are guaranteed to be seen in the line-up in their inbox!

3. Automation 

Email marketing allows you to market on autopilot because you can set up sequences to nurture your sign-ups without you needing to be there to press the send button!

4. Tracking 

You can add tags, track clicks on links, track open rates, growth rates, etc – Email marketing gives you In-depth marketing features that allow you to know exactly If your followers are connecting with what you offer or not.

Ready to dive into all things email? Grab my FREE guide HERE!!

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Hey there friend, I’m Abby!

i am all about helping photogs create a business they love without hustlin’ 24/7 - or working every weekend away from their family!

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I am obsessed with numbers, strategy, creating fun catchy pitches, and creating business plans that are unique to you and your big dreams! I believe that no dream is too big and that you deserve all of the success that comes your way! 

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