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The Abby Waller Mastermind

No more watching others make your dreams their reality. It's your turn! 

6 month, high-touch program for educators to officially take their knowledge and turn it into consistent cash flow for their business 

Are you ready to create a sustainable stream of educational income?

scroll on if you're into it.

Apply Now to access early bird pricing

Here's the deal. I remember when my mentor looked at me and said
" You're so much more than just a photographer."  
Those words broke me in ways I can never explain. They gave me permission to dream big, strive for crazy goals, and ultimately do what I was called to do...and I want that for you. 

I want to give you the roadmap to take the knowledge in your head and turn it into an "in demand" course, 5-figure profit producing coaching programs, 4-figure VIP days/clients, high-level workshops, or whatever your heart desires! 

I want you to check your bank account and be shocked, yet relieved, all at the same time. I want you to know what it feels like to get to *choose*  whether or not you want to work all the way up to Christmas, or not take on client work after Thanksgiving so you can enjoy the holidays with your fam.  

I want you to know what it feels like to be able to go on vacation, take a personal day, or just hit up the mall on a Saturday afternoon and see that money is still coming into your account. 

With a little bit of determination, strategy, and support - I can help get you there!

No more watching others make YOUR dreams THEIR reality.
It's your turn! 

Let's do this!

I know how overwhelming this process can be - it's like building a new business from the ground up! But, that's why I want to give you a roadmap + a safe place to ask questions, get feedback, and  avoid the MASSIVE ( and expensive ) mistakes I have made along the way so you can fast-track your success! 

You just need a little support from someone whose been where you are now

A mastermind isn't just about bringing your business to a new level though, it's about getting you into a group of people who challenge you to be a better business owner and claim your success

Soo how do we flip that around ...

The Mastermind Training Library + Templates/ Checklists

So, what's included?

Apply NOW

Group Slack Channel

 Hot Seat Calls

 Office Hours

Review Days

2 In Person Reatreats

No matter what your goal is, we have an ever- growing library of trainings for you! From launching a shop, courses, group coaching, retreats, email funnels, VIP clients, evergreen sales, data collecting, selling your product on social media, launch checklists, creating a beta testing offer, and more! We break it all down so you can pick your path and start implementing your next steps without waiting for anyone! 

This is one of my favorite aspects of this program! You get 1-1 support from me and a full cheering squad from your other mastermind members whenever you need it! Think of it as one big text thread with your business coach + business BFFs. I check slack daily in order to help you brainstorm or problem solve as issues arise! 

Get feedback from Abby + the group on ideas, questions, and learn from others during these 60-90 minute calls that will take place every other week! These calls allow you to create a deeper connection with those who are in the group and allow you to get outside perspective on the growth of your business! 

Office hours are a fantastic way to get support between our hot-seat calls! These calls are structure as a "pop-in" to my virtual office and ask your questions, then you can log off and head back to work! Office hours will be offered every other week between our hot-seat calls. 

Building out an email funnel? Maybe you're creating a new download or sales page? Or maybe you're mapping out that new VIP offer that'll bring in 5k every time someone buys? Either way, every Thursday I will personally review anything you are working on to help you find holes, tweak copy, or give you the green light that it is ready for the world to see! 

My absolute favorite element of the mastermind is our in person retreats! These retreats are the BIGGEST game changers and will have you leaving with your mind spinning and feeling ready to take over the world! I wish I could put into words the power these retreats bring, but you'll have to attend to find out yourself! 

Retreats will be on April 4-7th in Austin TX & July 11-14 in Nashville TN

How It Works

Apply at the link on this page and Abby will personally review your application 

First This

Once your application has been reviewed, Abby will reach with your next steps!

Then this

Once you join, your spot is secure and we will begin prepping and getting ready for the kick off in March 2022

then this

The 2022 Mastermind kicks off on March 1st, but if you secure your spot by January 30th you get these bonuses! 

- You'll save $500 off of your seat in the mastermind 
- Bonus 1-1 call with Abby February so you can start your coaching early

Early Bird Offer


For years I wanted to start my own photography education business, create a course, grow and email list, and make 6 figures.. every single one of things seemed FAR out of reach.. especially being a mom of 4 under 4. I join Abby’s mastermind in January.. and by August I had reached every one of those goals, which helped me scale my business into what it is today! I 100% would not be where I am today if I wouldn’t have been for Abby's mastermind!!! She's a genius and the community that she created are some of my closest friends. So thankful for my journey with her!


Hit her goal of 6 figures in a matter of months

Yes, It Really Works

As a coach, Abby goes above and beyond in every way imaginable. She always shows up full of great ideas and strategies for your business, no matter if you're on a call with her or between calls, she always has great advice. Most coaches would probably just send over a quick reply but Abby always goes in-depth with her thoughts. She even sent me videos to help talk me through changes she would make to my email sequence, sales pages, and more. Like I said, above and beyond, ALWAYS!

Working with Abby has helped me diversify my revenue. She gave me great advice on different ways to implement changes in my business, and we found what worked for my business and my own strengths. Now my income isn't just from photo sessions, I also have a lot of my business coming from online revenue streams! She taught me techniques that helped me fill my coaching program in just two weeks!

I literally cannot say enough about Abby. Over $50k of my business revenue last year was from techniques that Abby taught me, and I'm so excited to implement more of the strategies she's taught me in 2022. It's not just about numbers, though. It's serving my students with the best quality education possible, and Abby helps you make this happen.

I would highly recommend Abby to anyone wanting a strategic approach to up-leveling their business!


Filled her first coaching program in 2 weeks

"Working with Abby really opened the possibility for me to break into education! I had an idea, but had no idea how to execute it or come close to making it a reality for my family. Abby helped me set up the foundation, she walked me through the steps that successful educators take, and she basically helped me write my copy for all my websites because it all comes so naturally to her. It's been life changing to work with her and I can't wait to see how this grows over the next year."


Went from an idea to a course, shop, and membership!

A few years ago I woke up one morning and realized I was tired, burned out, and needed to pivot my business. I was tired of waiting for the right moment to start my pivot into education because it never seemed to arrive. I had no clue where I was going or what it would look like, but I was determined to do it because I was tired ( like, actually SICK ) of trading my weekends with family for $$$ 

In 2018 I signed a contract to join a $24,000 mastermind. I was clueless at what to expect but the journey of the next year was one that I would do 10xs over. The women I met and got to be in the same room with were killing it in business. They pushed me. They made me dream bigger and see what all my life could really look like. 

At that first retreat my coach told me, " You are so much more than a photographer" and it broke me in every good way possible. It gave me the permission to know that this new venture would work because just like I created a successful photo biz, I could also create a successful education biz.  

I had no clue what I was doing, but I got scrappy and surpassed my investment into the mastermind with my educational income that first year ( oh, and I should mention almost 30k of that was from products between $27-$97. ) 

There's a lot of freedom in a stream of income that you can run from anywhere with WIFI

I remember traveling to see my family when the first *cha-ching* noise came through on my phone telling me I made a sale, it felt freeing and exciting to know I was making money without being in my inbox. 

I remember checking my phone to see I had made $700 while out with my husband because someone tagged my $37 product in a FB group post. It gave me the ability to enjoy time off vs worrying about the next client I needed to book.

I remember being on vacation and making $2,000+ in shop sales while having no cell phone service and spending time in Yellowstone. I got to enjoy my trip and not worry about the unplanned bills that month.

By year two of being an educator I brought in over 70k in educational income while I was going through one of the hardest personal years of my life where I only worked 3-4 hours a week for almost 5 months!
That 24k investment was worth every penny because I got to spend months of daily, quality time with my grandfather before he passed instead of filling my calendar with photography clients and late-night work sessions to keep my business afloat  

I'm not special. I just knew that I didn't want to live my life around other peoples schedules.

This is why I am passionate about Masterminds

Friend, this can be you too!

Multiple 6-Figures

In educational income since 2019


Shop Orders 


Course and Mini-Course Students 


Downloaded freebies 

This mastermind is different than just hiring a coach for your business that you chat with every few weeks...

This mastermind is designed to give you the high-touch support needed in order to take your dream of educating and turn it into a reality. 

Pivoting and Scaling is hard. It's even harder to do it alone. But the good news is, you don't have to do it alone. 

I designed this mastermind around the idea of me coming into your business and truly being your life-line for the next 6 months. I'm not asking you to take a course and to do it alone. I'm actually asking you to lean on me. Ask questions as soon as they arise. To message me multiple times a week. Let me be in your business and help you make your dreams a reality so that way in 6 months you can flourish with a game-plan of your own.  

Our two in person elements take your learning to a new level

Honestly, you can't put a price on being in the same room as highly-determined, like-minded people like yourself! These 2 day, in-person retreats allow us to deep dive into your personal goals, business, and roadblocks. It allows us to chat 1-1 in person. It allows us to dig to the root of what motivates you and will get you to the next level. It allows you to create a support group for your business that outlasts the mastermind itself. 

To be honest, these retreats are what allow you to take what you learn and implement it while getting in the moment support!  During these two retreats, we will cover just as much ground as we would if we were to be coaching virtually for MONTHS! 

Get Daily support and weekly calls to get feedback

Pick your unique path and dive in with our trainings and templates

 create connections with other business owners who are leveling up

2 In Person retreats in Austin and 30A

There are two things that can help you fast track your success

It's not some magical secret, podcast, or a reel going viral. It's trusting yourself enough to make an investment to learn from someone who has done what you desire, and consistently being surrounded by those who challenge you to think bigger and take risks! 

Creating a bonus stream of income to either cut-back on client work, give you extra spending cash, or act as a safety net

Create that course, membership, shop, or caching program you have been dreaming of 

Taking the offers you already have and refining them for bigger impact ( and income )

Building a dream team so you can lean into your zone of genius 

Not allowing yourself to get caught up in fear and running after your dreams full force

Creating a support system for your biz that will encourage you, challenge you, and cause you to run your business like a CEO 

2022 is the year that you *finally* commit to:

Apply now!

When does the mastermind start?

Official kick-off date is March 1st! But don't forget about the early bird bonus that allows you to kick-off in Feb! 

Frequently Asked Questions

What do we have to pay for at the retreats?

Just your travel to the air bnb and 2 dinners! Your stay, welcome dinner, 2 breakfasts, and 2 lunches are covered! 

What topics will we cover?

This is a loaded questions but the simple breakdown is - 
- Creating online shops
- Creating and selling courses and turning them evergreen
- Memberships
- Group Coaching Offers + 1-1 mentoring 
- VIP Days 
- Hiring a team 
- Stepping into a CEO Role 
- Content that sells your offers 
- Creating email funnels 
...and more! 

Are you the only one who runs calls?

I run the main coaching calls but we do have a few guest experts coming in to help you in a few bonus areas * but I can't give away all my surprises *

How do I know if I am ready for this?

Easy, you feel called to take the next step in your business and you can't stop thinking about it! Plus, your current business feels stable enough for you to take on a little more of a workload to get things up and running!

You have big dreams and goals but you just need someone to help you put the right action steps into play!

You also need to be willing and ready to support others in the program because that's the beauty of a mastermind - having loads of support and perspective on your business!

How much time do I need to commit to this?

While there isn't a set "time" I do recommend having on average a few extra hours a week. Just know that some weeks will be heavier than others based on your project and deadlines you set, but we encourage you to listen to what feels good for you - not hustle till you drop! 

Can only photographers apply?

NOPE! I have helped many types of creatives and I am happy to chat about your service and how I can help! 

Do you offer extended payment plans?

Yes! We have a 6 month and 10 month payment plan but if you need a little more flexibility shoot me an email!

Can we get on a call to discuss this more to make sure it's the right fit?

YES! Just hit apply, fill out the form, and we will send over a call schedule link so we can make sure it is the perfect fit for you! 

Apply now

Every dollar invested in your business is an important one, but remember that you can't expect someone to invest in you if you won't invest in making yourself better for your future students ( and future self )!

The fact that you reached this point on the page tells me you have a dream inside of you that deserves to be out in the world. 
So, whatcha say. You ready?

Whatcha say?