2020 is officially 20 days out! – Anyone else feel like this year has flown by way too fast? If you haven’t started marking plans for 2020 yet, then I encourage you to start now before January hits!
Being able to go into the new year with your plans already in place and a course of action to meat your goals is going to be key when it comes to you being able to dive and start crushing those goals!
Now before you start planning your goals and how you will hit them, I always recommend looking at predicted trends for the following year in order to know what trends you want to get on-top of, before everyone else starts using them!
I have searched the webs, listened to the podcasts, and looked over a handful of reports so far on upcoming business trends for the new year ( I truthfully love it! ), so I thought I would share 5 big ones that photographers like you need to know! While non of these trends may be “new” the desire for them is growing stronger every day and if you take advantage of them now, you will come out stronger!
In 2020 you can expect video to be favored by not only social platforms but your audience as well! If you are not on video or have any video aspect to your marketing, this is your chance to get in on it before it becomes even more popular that it already is! Take behind the scenes videos, hop on stories, or stream live on Facebook with tips and tricks for clients! Don’t let this trend pass you by, it is a strong one!
Stop relying on your services to sell themselves! In 2020 if you want to stand out you need to bring a stronger brand voice and message into your business! Clients want to invest in businesses who have a clear clientele, have a clear mission for their business, and are able to connect with their followers! Your one hour session with 25 images won’t mean a whole lot in your marketing if there isn’t any strong reason for them to invest in it! Create a strong brand mission, voice, and presence to stand out!
People want to invest in areas they believe make a difference!
I have seen quite a few predictions showcase that those who are willing to pivot, stay flexible, and experiment with their marketing in 2020 will come out on top! Those who stay doing the same marketing they have done for years may see a decrease in business. Marketing and Social Platforms are changing and changing fast, you need to stay open to change and embrace it!
Also, this falls into the same category of using each marketing platform as it is intended to be used! If you are half way using a platform, it wont show the massive results that are possible!
In today’s world people like things to be done quickly, efficiently, and easily! If your booking process – or any process – in your business does not fit that mold, your clients will notice! Take the time to go through your systems, workflows, and set-ups to make sure that you keep things minimal and easy to walk through for you and your clients!
Make booking, setting up sessions, follow-ups, and image delivery as easy as possible!
Clients prefer reviews from friends and family over spending hours online searching for a photographer! If you haven’t considered a referral system for your business now may be the time to!
If you aren’t up to adding a referral system to your business that is okay too, but know that you need to up your review game no matter what. People want to invest in places that feel safe and know that they will get a good outcome for the money they have paid, so ask those past clients for reviews and post them everywhere you can! Make it known for future clients that your business is loved and provides amazing results!
Send out a mass email to all past clients asking for a review! Even if you get 5 back, that is still a good start to racking them up!
Those are 5 big trends that they are expecting buyers and businesses to shift towards as we go throughout 2020! Don’t get caught not using these to your advantage to create a strong business plan that will set you up for success in 2020!
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